Create value, not waste.
Our services
what can we do for you?
Product management & strategy
(Innovation Direction)
Many projects start with a vague, incomplete, or insufficiently validated brief.
Result: loops, delays, unnecessary costs, frustration in your project team.
Or worse: a market launch nobody was waiting for.
Sustar helps you and your product managers validate assumptions fast and pragmatically, and brief your innovation plan crystal clear to developers.
Understand first. Then run.
So you can develop faster.
At lower cost, with better results.
Project management
(Innovation Delivery)
A good brief is half the work.
Then comes the other half:
tight, solid project execution.
We put our years of hands-on experience at your service and help you turn your innovation plan into results, fast and effectively.
Thanks to our broad network of specialists, we bring in expert knowledge on any subject exactly where and when it's needed
(think: design, CSRD, compliance, finance, marcom, LCAs, etc).
Keynotes and training
Ever feel a bit alone with your ambitions inside your own organization?
Sustar has over 10 years of experience inspiring and activating professionals on all continents.
From C-suite to intern.
Through keynotes, workshops, and trainings on circular design, product management, or innovation management.
In-house or in open training sessions.
In English, German or Dutch.
Why?
3 reasons
why we advise our customers
to make sustainability and circularity a standard part of every innovation process
Our planet
How can we take our responsibility to leave a world that is livable for future generations?
Business opportunities
Business opportunities
By regarding waste as a raw material, you prepare yourself as a company for a
future where raw materials are becoming increasingly scarce.
Save mney and build tomorrows competitive advantage today.
License to operate
Pressure from the government, customers, NGOs and investors to woek i n a moire sustainable way is increasing rapidly
Failure to comply with this will sooner or later put you out of action.
Who?
Create value.
Not waste.
Sustar helps manufacturing companies build better, more profitable value propositions.
We work with our own compass: not three, but four pillars, equally sharp:
What your customer needs. What is feasible. What it delivers. And what it costs and brings the world.
That way you find the right innovation direction faster, and waste less money, time, and material along the way.
Our background as industrial designers helps us create opportunities without losing sight of commercial interest. After all: without commercial success, there's no impact either.
Thanks to decades of expertise in product management, marketing, and project management, we make sure new ideas launch successfully. They contribute to growth and a better world.
We don't train and work from the sidelines, but right in the middle of your own projects. So your team learns how to do it themselves, and we can move on to create even more lasting impact.
Joint experience
50+
Years of experience in strategic marketing, product development and sustainable innovation
100+
Companies we helped to develop and realize sustainable value propositions.
>500
Professionals, professors and students trained
at home and abroad
how?
Not three but four pillars when designing a sustainable value proposition
'Design thinking' teaches us that every product and/or service (we call this the 'value proposition') rests on three pillars:
Needs ('desirable')
What need do we meet for whom?
Solutions ('feasible')
What is our offer (in line with these needs)? What products and/or services do we provide?
Business ('viable')
How do we organize and finance this?
If one of these three pillars is missing, a product or service has no sustainable right to exist already today.
However, given the ecological and social challenges we face today, three pillars appear to be insufficient for a future-proof company.
That's why we add a fourth pillar to your value proposition:
Impact ('sustainable')
What does it cost the world? And how does it contribute to a liveable world?
Every team has a bias.
Us too.
It comes from background, training, and company history.
The art isn't to eliminate your bias, but to become aware of it. So you can bring in additional knowledge and expertise right from the start of your project, wherever needed.
In most companies that doesn't happen.
As a result, many projects start out focused on just 1 or 2 pillars.
Specifications and features are often defined down to the last detail, but with no answer to:
"Who's actually going to be happy about this, and why?"
Or we see a sustainable or circular plan with no substantiated feasibility or scalability.
Result: late, expensive iterations. At the point where change already hurts.
The Sustar Business Compass
Makes blind spots visible.
With simple tools to fill them in.
Prevent confusion.
Build a feasible, commercially attractive, and scalable value proposition.
Better for your business. Better for the world.
Step by step approach
Strategy without pragmatic execution is pie in the sky.
We do not build grandiose high-rise visions or vistas.
Step by step, with our eyes on the future, but with our feet firmly on the ground, we navigate together with you towards a profitable and future-proof company.
We have bundled our knowledge and practical experience into a number of training courses for professionals and a handy set of tools: the Sustar Business Canvas
YOUR BENEFITS
Sustar Business Compass
Work faster
By focusing sharply on 4 pillars from the start of your innovation project, you avoid blind spots, unnecessary, time-consuming and frustrating iterations in your development process.
Save costs
Smart experiments and an efficient process in the early phase help you to structurally reduce innovation costs.
Increase commercial success
Recognize blind spots. Start your project with a clear, balanced view of the 4 key innovation pillars.
Make your organization future-proof
By integrating sustainability goals from start of your project, alongside commercial and organizational ambitions, you build a future-proof company.
Make Circular
Standard
Globally, we destroy not less than 94(!) of the 100.8 gigatons of material we use each year.
This is a huge design flaw in products and systems.
By structurally including the 'end of life' of materials and products in your decision criteria, you retain value and materials.
